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Professional headshot of a woman who is a global marketing professional.

GTM - ABM
Certified

Strategic Go-To-Market & Growth Marketing Leader

  • LinkedIn

Welcome

Explore my work and experience

Strategic Go-to-Market and Growth Marketing leader with 10+ years of global experience across the U.S., Europe, and APAC, driving full-funnel demand generation, pipeline growth, and market expansion for B2B organizations. Proven expertise in Account-Based Marketing, Go-to-Market programs, integrated multi-channel lifecycle campaigns, behavior-driven segmented nurture journeys, brand/product positioning, and data-driven marketing strategy to accelerate revenue and strengthen competitive differentiation. Experienced in leveraging marketing intelligence, CRM and automation platforms, and advanced analytics to optimize customer journeys, improve conversion performance, and deliver measurable business impact.​

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Whether leading integrated demand programs, aligning product positioning with sales and business development, or transforming marketing operations through marketing automation, the objective remains consistent: Building scalable, intelligent growth systems that deliver meaningful, measurable business outcomes.

CORE COMPETENCIES

  • Go-to-Market (GTM)

  • Account-Based Marketing (ABM)

  • Brand/Product Positioning & Market Differentiation

  • Integrated Multi-Channel Campaigns

  • Demand Generation & Pipeline Growth

  • Customer Journey & Lifecycle Marketing

  • CRM & Marketing Automation Strategy

  • Data-Driven Marketing & Predictive Modeling

  • Marketing Intelligence & Performance Analytics

  • Revenue Attribution & Marketing Analytics

  • Strategic Partnerships & Affiliate Programs 

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