Work Experience
Professional Background
2025 - Present
Founder & Marketing Consultant
The Arete Marketing & Media
Raleigh, NC, USA
Led end-to-end marketing strategy for small and mid-sized businesses, developing clear GTM plans, defining ICPs, and refining positioning to strengthen market presence and improve lead quality. Designed and executed integrated, full-funnel digital programs across paid social, search, email, and content to drive measurable growth in engagement, inbound demand, and conversion efficiency. Built streamlined martech and analytics ecosystems using HubSpot, GA4, and Looker Studio to enable automated reporting and data-informed decision-making. Delivered high-converting websites, microsites, and landing pages aligned to customer journeys, turning strategy into scalable execution and full-funnel activation.
2023 - 2025
STRATEGIC MARKETING MANAGER
Toshiba Global Commerce Solutions
Durham, NC, USA
Directed global digital marketing strategy across paid, owned, and earned channels to drive demand generation, nurture pipelines, and deliver measurable ROI uplift. Engineered high-impact ABM and GTM programs that tripled engagement among priority accounts, while optimizing paid media performance to improve lead quality and ROAS. Executed integrated multi-channel campaigns, including email, search, display, webinars, landing pages, and microsites, while partnering cross-functionally with Sales, Product, Channel, and Customer Success teams to ensure strong market alignment. Built full-funnel marketing assets and vertical-specific sales enablement tools informed by deep industry research and ICP analysis. Strengthened data-driven decision-making by integrating 28+ data sources into Tableau dashboards, reducing CAC and enhancing performance visibility. Managed a $400K+ global marketing budget, led major trade show activations, collaborated with strategic partners like Intel, and contributed to company culture initiatives through global employee programs and leadership of the Employee Resource Group.
2022 - 2023
DIGITAL MARKETING MANAGER
Timesavers LLC
Maple Grove, MI, USA
Optimized the MarTech ecosystem (HubSpot, Salesforce, Asana, Instapage, Hootsuite) to streamline workflows, automate core processes, and enhance SEO/SEM performance, driving a 70% increase in internal budget efficiency. Led multi-channel performance campaigns across Google Ads, LinkedIn Ads, and automated email journeys to accelerate pipeline velocity, improve CTR, and generate higher-quality inbound leads. Executed full-funnel account-based marketing programs across priority segments to deepen engagement with target accounts. Leveraged analytics to drive continuous optimization, enhancing personalization, increasing conversion efficiency, and supporting sustained revenue growth and customer retention.
2021 - 2022
ACCOUNT MARKETING MANAGER
Cogent Analytics
Greensboro, NC, USA
Managed end-to-end client accounts by developing tailored account-based marketing strategies designed to strengthen retention and long-term growth. Led integrated SEM, paid social, and display campaigns through Google Ads and Facebook Ads Manager, increasing engagement metrics such as CTR and expanding social reach by 45%. Oversaw client marketing budgets while aligning cross-functional teams through agile workflows and marketing automation, ensuring efficient execution, performance visibility, and measurable campaign impact.
2016 - 2021
DIGITAL MARKETING MANAGER
Ayu Jeeva LLC
Kolkata, WB, India
Executed go-to-market strategies that tripled community growth, strengthened brand identity, and established a consistent omnichannel presence across digital platforms. Led SEO optimization and content personalization initiatives that increased organic traffic by 60%, reduced bounce rates, and significantly expanded social followership. Delivered full-funnel digital campaigns that improved MQL conversion by refining messaging and elevating brand perception. Leveraged data analytics to continuously optimize targeting and personalization, resulting in stronger campaign ROI, increased lead generation, and higher customer engagement.
Events
NRF Trade Show, Event Coordinator & Lead Generation Specialist
Toshiba Global Commerce Solutions | New York, USA | 2023 - 2025
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Toshiba Global Marketing Conference, Team Building Coordinator
Toshiba Global Commerce Solutions | Durham, NC, USA | 2023 - 2025
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Toshiba Southeast Asian Community Event ERG, Lead
Toshiba Global Commerce Solutions | Durham, USA | 2023 - 2025
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Toshiba European Marketing Workshop, Headquarters Representative & Global Campaign Advisor
Toshiba Global Commerce Solutions | Brussels, Belgium | 2024
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Teeyan Cultural Event, Event Organizer
RDC LLC| Raleigh, NC, USA | 2021 - 2024
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IWF Trade Show, Event Coordinator
Timesavers LLC | Atlanta, GA, USA | 2023
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FABTECH Trade Show, Event Coordinator
Timesavers LLC | Atlanta, GA, USA | 2022
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Womamprenuer Marketing Program, Event Coordinator
Hiddenwealth Foundation | Clovis, CA, USA | 2020 - 2021
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Clovis Holi Event, Event Coordinator
Hiddenwealth Foundation | Clovis, CA, USA | 2019
Education
2017 - 2020
Masters of Fine Arts,
Photography
Academy of Art University
I completed my graduate studies with a focus on deepening my understanding of visual storytelling, composition, and creative direction. This experience strengthened my ability to think conceptually and communicate ideas with clarity, skills that seamlessly translate into brand building, campaign development, and crafting compelling marketing narratives.
San Francisco, USA
2011 - 2016
Bachelor of Business Administration, Marketing
Assumption University of Thailand
I completed my undergraduate studies with foundational expertise in consumer behavior, brand strategy, market research, and business management was developed. The program emphasized analytical thinking, strategic planning, and global business perspectives, shaping a strong understanding of how marketing drives sustainable growth within competitive markets.
Bangkok, Thailand
Certifications
Strategic Artificial Intelligence in Marketing Certification
University of Virginia | In Progress
Google Data Analytics Certification
Google | In Progress
Account Based Go-To-Market (ABM-GTM) Certification
Demandbase ForgeX, UK | 2025
Mindfulness Meditation Certification
YogaRenew | 2024
Meta Social Media Marketing Certification
Meta | 2023
HubSpot Inbound Marketing Certification
HubSpot Academy | 2022
Strategy & Technology Expertise
Strategy: Go-To-Market Strategy, Account-Based Marketing Strategy, Brand Development & Differentiation Strategy, Demand/LeadGeneration Strategy, Content Marketing & Syndication Strategy, Thought Leadership Strategy, Digital Advertising & Retargeting Strategy, Budget Allocation & Optimization Strategy, ROI Forecasting & Attribution Strategy, Email Nurturing Strategy, NPS & Quality ImprovementStrategy, Partnership & Affiliate Marketing Strategy, Sales Enablement Strategy, Service-Line Growth Strategy, Event & CommunityEngagement Strategy, Competitor & Market Intelligence Strategy, Reputation & Review Management Strategy, Data & Analytics Optimization Strategy, Martech Stack Optimization Strategy, Cross-Team Operational Strategy, Legacy Process Redevelopment & Optimization Strategy,AI-Driven Marketing & Automation Strategy, Market Research
Marketing Automation/ CRM: HubSpot, Marketo, Demandbase, Salesforce, Pardot, 6Sense
Web Development/ Content Management Systems: WordPress, Shopify, Wix, Instapage, Photobiz, Squarespace, Optimizely
SEO: SEMrush, Ahrefs, GTMetrix, Google Search Console, Screaming Frog
Data Analytics: Tableau, Qlik Sense, Microsoft Power BI, Google Analytics (GA4), Looker Studio
Digital Advertising: Google Ads, LinkedIn, Meta Ads, Disney, Pinterest
Social Media Management: Hootsuite, Sprout Social, Buffer
Creative Development: Canva, Adobe Creative Cloud, Figma
Project Management: Asana, Trello, Slack, Basecamp, Monday.com
Languages
English (native)
Hindi (native)
Bengali (proficient)
Punjabi (proficient)
Urdu (beginner)
Thai (beginner)