Projects
The following projects represent a cross-section of marketing initiatives spanning growth framework development, account-based demand generation, post-event pipeline acceleration, creative production, data integration, SEO governance, workflow modernization, and paid media activation.
Each initiative reflects structured execution, cross-functional alignment, and a focus on scalable, revenue-driven impact across global and enterprise environments.
Building a Global Campaign Framework: Strategy, Alignment, Scale
Role Overview
Faced with fragmented regional marketing efforts and inconsistent pipeline performance, I led the development of a unified growth framework that aligned positioning, ICP strategy, and campaign architecture across teams. By standardizing messaging pillars, performance metrics, and execution workflows, I created a scalable structure that strengthened cross-functional alignment and accelerated revenue impact across markets.
AI-Based Campaign Automation & Performance Optimization Ecosystem
Role Overview
To reduce manual campaign oversight and improve performance precision, I designed and implemented an AI-driven automation ecosystem that connected campaign execution, personalization, and reporting into a unified workflow. By integrating predictive lead scoring, behavioral triggers, and intelligent segmentation within the marketing automation stack, campaigns were optimized in real time based on engagement and intent signals. Automated reporting dashboards provided continuous performance visibility, enabling faster decision-making and budget reallocation. The result was improved lead quality, stronger conversion efficiency, and a scalable campaign framework built for sustained revenue impact.
High-Impact Digital Advertising Transformation
Role Overview
Led a comprehensive transformation of the digital advertising ecosystem—from creative development to cross-platform execution and performance optimization. Designed and produced high-converting ad creatives aligned to audience intent, deployed campaigns across Google, LinkedIn, Meta, Disney, Pinterest and implemented structured targeting and bidding strategies to maximize reach and relevance. Integrated centralized reporting dashboards to measure engagement, conversion quality, and pipeline impact in real time, enabling continuous optimization of budget allocation, messaging, and audience segments. The initiative strengthened lead quality, improved conversion efficiency, and established a scalable, data-driven paid media framework.
Events Focused, Location-Based Paid Media Activation Strategy
Role Overview
To drive regional event engagement and localized lead generation, I led geo-targeted paid media campaigns across search and social platforms. Through precision audience segmentation, localized creative messaging, and performance optimization, the strategy increased qualified registrations and improved regional pipeline contribution.
Post-Event Nurture & Sales Alignment Program
Role Overview
Recognizing that event leads were underutilized post-engagement, I built a structured post-event activation model integrating marketing automation, sales enablement, and targeted follow-up workflows. By aligning messaging and qualification criteria with Sales, the program improved lead conversion rates and strengthened event-to-pipeline ROI.
MDF-Backed Demand & Event Acceleration Program
Role Overview
To maximize partner-funded marketing investments, I designed and executed MDF-backed demand programs focused on events and lead generation. By aligning partner messaging, optimizing budget allocation, and integrating post-event follow-up workflows, the initiative increased ROI visibility and strengthened co-marketing pipeline impact.
Strategic Data Integration & Reporting Ecosystem
Role Overview
With performance insights scattered across platforms, I architected a unified data reporting ecosystem using Tableau and Qlik Sense, integrating 28+ data sources. This enabled real-time campaign visibility, improved attribution clarity, reduced CAC through optimization insights, and empowered leadership with actionable revenue intelligence.
GTM/ Account-Based Growth Framework
Role Overview
To improve engagement among priority accounts and drive enterprise pipeline growth, I designed and operationalized a structured ABM framework from the ground up. This included ICP refinement, account segmentation, multi-channel orchestration, and sales alignment. The initiative increased target account engagement and accelerated MQL-to-SQL conversion through precision targeting and personalized nurture journeys.
Agile Marketing Workflow
Role Overview
To increase campaign velocity and adaptability, I introduced agile marketing methodologies, including sprint planning, backlog prioritization, and cross-functional standups. This framework enhanced collaboration, reduced execution delays, and enabled faster iteration based on performance insights.
Legacy Process Modernization & Workflow Transformation
Role Overview
Confronted with inefficient campaign execution cycles and siloed approvals, I led the redesign of legacy marketing workflows. By introducing standardized processes, automation triggers, and clearer ownership structures, the transformation improved operational efficiency, reduced turnaround times, and increased budget utilization effectiveness.
Competitive Landscape & Growth Opportunity Model
Role Overview
To inform strategic positioning and demand generation, I developed a comprehensive competitive intelligence and gap analysis framework. By analyzing market trends, ICP alignment, and competitor messaging, this model identified white-space opportunities that informed campaign targeting and strengthened differentiation.
Scalable SEO Governance & Performance Strategy
Role Overview
To move beyond reactive optimization, I implemented a structured SEO governance framework covering technical audits, content clustering, keyword intent mapping, and performance tracking. The result was sustained organic growth, improved search authority, and stronger alignment between SEO performance and lead generation outcomes.
Strategic Creative Production & Visual Content Initiative
Role Overview
To elevate brand perception and campaign performance, I led the development of integrated multimedia assets, including photography, video, and campaign creatives, aligned with brand positioning and performance goals. This initiative strengthened visual consistency, increased engagement across digital channels, and supported higher conversion efficiency in demand campaigns.
Sales & Business Development Enablement Acceleration Program
Role Overview
Led a structured sales enablement initiative designed to equip Sales and Business Development teams with high-impact, conversion-driven assets aligned to strategic campaigns and vertical priorities. Transformed marketing initiatives—including webinars, research insights, and campaign messaging—into actionable sales playbooks, industry-specific spec sheets, competitive battle cards, white papers, executive briefs, case studies, pitch decks, email templates, and call scripts. Partnered closely with sales leadership to align messaging with buyer pain points and qualification criteria, ensuring consistency from top-of-funnel engagement to late-stage deal conversations. The program strengthened lead quality, improved MQL-to-SQL conversion, accelerated deal cycles, and positioned marketing as a direct contributor to revenue growth.
Marketing Internship Development & Mentorship Program
Role Overview
To strengthen internal talent pipelines, I designed and led a structured internship mentorship program focused on skill development, campaign exposure, and performance accountability. The initiative improved onboarding effectiveness, enhanced team productivity, and fostered future marketing leadership within the organization.
